It's been noted that the assembly instructions aren't posted prominently enough in the store. Here's a link for those that are looking for them:
EDIT 11/10/2009: With Instructables going behind a paywall without even giving authors the ability to pay to allow everyone to see and download the PDFs and all full-size images(!) of their work, I've decided I can't support them any more. Here's a PDF of the instructions:
http://bittyware.com/instructions/Assembling-the-ZIFduino-1.2.pdf
For further instructions (programming, tutorials, etc.), please head over to the Arduino site at http://www.arduino.cc/. Aside from the ZIF socket, the ZIFduino operates just like a Diecemila. The many fine folks in the Arduino community can help guide you in your learning far better than I could here.
